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Entries in social media (1)


Philly ETE Keynote - Jascha Franklin Hodge on Obama Social Media

I just released the Jascha Franklin Hodge keynote from Philly Emerging Tech. Jascha is Blue State Digital's CTO and helped build and execute Barack Obama's social media campaign for the 2008 election. Blue State runs many Democratic Party as well as non-profit, non-aligned campaigns.

In this keynote, Jascha explores what worked for the Obama campaign, contrasts it with the McCain campaign and shows how best to leverage using social media to both share your vision and engage your followers to participate directly in the process. It's a fascinating keynote and though not deeply technical, it does point to the merits of using the internet for social organization.

Tech Cast Episode 27 - Obama social media campaign via BSD's Jascha Franklin Hodge